As a future Baltimore City resident, I have started my search for a suitable home to rent…meaning I am spending lots of time surfing Craigslist.org. These hours of quality time spent with the list of Craig have led to me... Read Full Article



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At Groove Commerce a lot of our design goals are focused on conversion and one of the areas that affects conversion the most is the checkout process. Before coming to Groove, I was never concerned with the number of steps in the checkout or the placement of the shipping rates table or if I had [...]



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The increasing availability of smart phones like the iPhone and Droid led to the rise of mobile commerce, a.k.a. “m-commerce”. For many business owners, m-commerce is the new sales frontier and figuring out which mobile strategy makes sense for their business before they invest will mean the...



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Are you using a CDN to help power your eCommerce web site?  If not, you should be thinking about it for the 2010 holiday season.  What is a CDN?  It is short for “Content Delivery Network” or “Content Distribution Network.”  This is a network of servers that replicates parts or all of your site across the Internet and delivers it to your visitors in the most efficient way possible.

We were onsite with a client last week delivering our findings from a site analysis exercise when an interesting debate broke out.  We provided the feedback that we didn’t like how their customer reviews utilized the “out of the box” stars from Power Reviews.  Typically, we make this argument from an aesthetics and branding perspective, but this client disagreed.

Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller's Law, which states that the human mind can only remember 7 (plus or minus 2) items in a list.

Wow, I can’t believe April is almost over. Things have been moving right along here at Groove, but I’m sneaking in some time to write this month’s Design 1, 2, 3 for all my faithful readers (the six of you. Ha.) With all this good stuff going on—new clients, site launches, a move into Baltimore’s ETC building, and a three year anniversary coming up—Groove has a few things to celebrate. This got me on a kick of checking out a lot of Baltimore’s restaurant websites.