It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more sales this holiday season. His suggestions are based on annual Make-a-Store observations of strategies used by Make-a-Store customers, as well as market leaders like Zappos, QVC, Netflix, and Amazon.

The tips have been presented in a David Letterman "10 to 1"-like format, although their rankings do not necessarily reflect their respective importance.

10: Have an Infrastructure That Can Scale Dynamically

You can expect more traffic during the holiday se...