Once merchants are successful in domestic markets, many of them weigh the benefits of expanding their operations abroad. The many challenges accompanying overseas expansion, including language optimization, SEO, taxation and credit card processing, can seem daunting.

We asked Jim McGeever, chief operating officer of NetSuite, a publicly-traded ecommerce and management platform, about his company’s experiences in overseas expansion and how ecommerce merchants can learn from them.

Practical eCommerce: Please tell us about NetSuite’s efforts to facilitate overseas expansion efforts.

Jim McGeever: "Our OneWorld product allows people to operate in multiple countries around the world. A company with a headquarters in the U.S. could hav...