September 9, 2011 By the ZippyCart Content Team EasyAsk, a leader in e-commerce search and merchandising software today announced their partnership with wholesale ecommerce solution DollarDays. DollarDays is using the natural language conversion power of EasyAsk eCommerce software to get customers from the DollarDays home page to the right products they are searching for in as [...]

The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned "related products" somewhere on the site's product details pages. These may be noted as "related products" or "similar products", but might also be manually-assigned "accessories" or even more generic recommendations under the titles "May We Suggest" or "You May Also Like".

Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller's Law, which states that the human mind can only remember 7 (plus or minus 2) items in a list.