Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization, and social media.

What follows are five suggestions for potentially potent marketing tactics for the coming year.

Although 2011 is not yet over, it appears it will be a dismal year for the IPO — initial public stock offering — market. As of September, according to statistics compiled by market tracker Dealogic and reported in The Wall Street Journal, 63 percent of all 76 IPOs were trading below their initial pricing.

Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat customers, those that buy over and over again.

I’ve just completed one of the most extensive studies ever conducted into the purchasing behavior of website visitors.

The email send button and the content of the message it represents are powerful marketing tools that launch a message directly to thousands of potential customers at once.

Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So it's not surprising that women account for over 80 percent of consumer spending, or about $5 trillion dollars annually, according to the U.S. Census Bureau.