This week Google rolled out Instant Search, a revolutionary AJAX-based technology that dynamically updates the search results page as users type in each character of their queries. Instant Search changes the fundamentals of how a user will search on Google. The introduction of Instant Search means that ecommerce site owners should be on high alert over the next several weeks to monitor their analytics and ad campaigns for changes in user behavior, click patterns, and search terms.

The Details on Instant Search

With Instant Search, Google uses the wealth of data it possesses to predict what users will want to see and serve the results accordingly. With each character that a user types, Google dynamically updates the search results pag...