Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challenge. One of the ways to distinguish yours is through the use of a custom landing page, also known as a Welcome tab.

In the past, to create a landing page you would need to know Facebook markup language, HTML, and staticFBML. Now, there are several apps that make page creation easier to do. In this article, we review four of them.

TabSite

TabSite uses a simple visual editor to create landing pages. If you are familiar with Microsoft Word or blog software such as WordPress, you will be comfortable in this editing environment.

You simply give the page a title, such as "Welcome," put on your thinking cap ...