Financial management is critical to ecommerce companies. But the tools to manage financial matters vary, and many of them don't automatically integrate with a merchant's ecommerce site, making the financial tracking and reporting process even more burdensome. To help us understand financial management for ecommerce businesses, we spoke with Jim McGeever, chief operating officer for NetSuite, a hosted, all-in-one ecommerce platform.

Practical eCommerce: How can a robust financial or accounting package help a small ecommerce business?

Jim McGeever: “Well, no one really likes to do accounting. So, we’ve set up our accounting module, NetSuite Financials, in such a way that you shouldn't really feel like you're doing accounting. You...