It seems that, in the last couple of years, email marketing has slowly been pushed to the side to make way for social media marketing. And, while I think social marketing is incredibly important, I also think email marketing is... Read Full Article



[[ This is a content summary only. Visit GrooveCommerce.com for full links, other content, and more!

A few days before Valentine's Day, an email from RueLaLa.com landed in my inbox. It's by far one of the most creative email marketing campaigns I've seen, ever, and I wanted to share it with you. (Click the image to see it full-sized.)

I recently attended a mobile marketing workshop in order to learn more about text message marketing. The newest and perhaps fastest growing mobile marketing strategy is advertising to your customers through their cell phones, using text message marketing.
About halfway through the workshop, the...



[[ This is a content summary only. Visit GrooveCommerce.com for full links, other content, and more!

How structured are you when it comes to your e-commerce marketing plans? Sure, if you're a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department.

It can be tough to find that “sweet spot” between not too many and not too little—sending emails often enough that your customers receive useful information, yet not waiting too long in between that the customers forget who you are or lose interest. There’s no right or wrong answer to this question, unfortunately. Determining what’s right for your business and your email audience will require a bit of examination.