The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track conversion rates on their sites, what percentage of visitors are converting into buyers, and what might be preventing visitors from making a purchase.

Our conversion survey asked four questions, with a comment section for each response. Readers who completed the survey, and then provided us with their names and email addresses, were automatically entered in a contest to win a $25 Amazon gift certificate. The August contest winner, chosen by a random number generator, was JoAnne Jarecki of Norscot, a company that specializes in the development of turn-key marketing, promotional product and brand identity program...